About Me
I’m Arham, a digital marketer with 5+ years of experience helping eCommerce brands and local businesses grow through strategies that combine creativity and automation. My expertise covers copywriting, social media marketing, and marketing automation, where I use tools like GoHighLevel, HubSpot, Klaviyo, and Zapier to build seamless systems that boost sales and improve customer engagement. From crafting persuasive ad copy to running social campaigns that capture attention, I focus on creating marketing that feels human yet drives measurable results.
What sets me apart is how I merge storytelling with automation. I don’t just manage campaigns—I design full growth systems that scale. Whether it’s running conversion-driven social ads, growing online stores, or setting up automated funnels that nurture leads into loyal customers, I build strategies tailored to each business. By combining the right words, the right platforms, and the right tools, my mission is to help brands achieve sustainable and consistent growth.
Experience
2020 - 2022
Digital Marketing Executive
CtrlDone
At CtrlDone, I was hired to run full-funnel campaigns that could improve lead quality and customer acquisition. The challenge was integrating multiple channels—Google Ads, Meta Ads, social media, and email automation—into a cohesive strategy. I optimized paid campaigns, driving a 40% increase in conversions and a 30% drop in acquisition costs. I also implemented workflows in tools like Klaviyo and Zapier to automate email sequences, boosting engagement and click-through rates. Alongside this, I contributed to copywriting and content strategy, ensuring campaigns aligned with branding and delivered measurable results across KPIs.
2022 - 2024
Digital Marketing Manager
Techtix
I was brought on to scale paid media and strengthen Techtix’s digital presence. The challenge was balancing ad spend efficiency with higher ROI while driving organic growth. By managing Meta Ads and copywriting for high-performing creatives, I reduced cost per conversion by 30% and boosted ROI by 50%. In parallel, I designed SEO strategies that grew traffic by 40% and used data analytics to run A/B tests on landing pages and audiences, improving CTR by 25%. I also supported the team with social media management, ensuring consistent messaging and better engagement across platforms.
2024 - Present
Digital Marketing Manager
Ultimate Tech Crew
I was hired to lead performance-driven marketing campaigns and optimize customer acquisition across digital channels. The challenge was scaling engagement while reducing acquisition costs. Using Meta Ads, Google Ads, and advanced automation tools like HubSpot and Zapier, I refined campaigns through A/B testing, analytics, and real-time reporting. I collaborated with cross-functional teams to align copywriting and creative with data insights, which resulted in a 65% increase in engagement rates and an 11% reduction in cost per acquisition, while ensuring strategies stayed aligned with executive growth goals.
Education
2021 - 2025
Bachelor Degree in Marketing
University of Engineering & Technology Lahore
Skills
Paid Ads Strategy
(Meta & Google Ads)
Planning and scaling campaigns for maximum ROI.
Marketing Automation
(GoHighLevel, HubSpot, Klaviyo, Zapier)
Building workflows, CRM integrations, and automated campaigns.
Copywriting
Creating high-converting ad copy, email sequences, and landing pages.
Data Analytics & Conversion Optimization
(GA4, Hyros, Triple Whale)
Tracking insights to improve performance.
Social Media Management
(Facebook, Instagram,Tiktok, LinkedIn)
Managing content calendars, community engagement, and performance tracking across platforms.
Content Strategy & Branding
Crafting engaging content aligned with business goals.