Meta Ads - AS Printing Studio
Facebook and Instagram Ads for
a local printing company
AS Printing studio
AS Printing Studio is a Kasur-based printing business that provides a complete range of printing services. From high-quality page printing to large flexes, posters, banners, and even customized shirt printing, the studio caters to both individual customers and local businesses.
With affordable pricing, modern printing techniques, and fast delivery, AS Printing Studio has established itself as a trusted one-stop solution for versatile printing needs in the region.
About
Despite its wide service range, AS Printing Studio faced significant challenges when trying to grow through digital marketing. The wedding card market, in particular, is highly competitive, with both local shops and online vendors competing for the same customers. Previous advertising efforts managed to generate clicks but struggled to bring in consistent, high-quality leads that could convert into actual orders.
Additionally, the company was working with a limited marketing budget, which meant every dollar spent had to produce meaningful results. Earlier campaigns also had gaps in the customer journey, often directing users to external pages rather than capturing leads instantly. This created friction, reducing conversion rates and preventing the studio from making the most of its ad spend.
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Year
2024
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Client
AS Printing Studio
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Services
Printing & Publishing
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Project
Meta Ads
Description
To overcome the challenges, I designed a structured Meta Ads strategy focused on targeting precision, creative testing, and lead quality improvement. First, I segmented the audience into groups such as engaged couples, families preparing for weddings, and wedding planners. For each audience, I created multiple ad variations and ran A/B tests to compare different creatives, headlines, and calls-to-action. This testing process allowed me to identify which ad combinations resonated best with potential customers, ensuring higher engagement and lower costs. Alongside this, I set up advanced tracking through Meta Pixel and conversion events, which gave me better insights into lead behavior and allowed for data-driven optimization.
The campaigns were further strengthened by using instant lead forms directly on Facebook and Instagram, minimizing friction in the customer journey. Daily campaign monitoring and continuous optimization ensured the budget was allocated to the best-performing ads, while underperforming creatives were paused or replaced. By combining targeted messaging, real-time tracking, and systematic A/B testing, AS Printing Studio achieved exceptional results: 1,288 qualified leads from just $360 in ad spend, driving an estimated $64,000 in potential revenue. This demonstrated how even with a limited budget, advanced Meta Ads strategies could deliver scalable growth and a strong return on investment.